Museum of Exploration & Innovation

Hurley x J.J. Florence

Hurley x JJ Florence

Collateral Branding

Design & Illustration 

MOXI_brandidentity_mockup_alt
PROJECT BRIEF
PROJECT BRIEF

The Museum of Exploration and Innovation, referred to as MOXI, is a donor-funded museum to invest in the curiousity of the next generation of youth. Given an established new look, I extended the visual language to an assortment of new collateral.

Hurley teamed up with pro surfer John John Florence to create The Field Guide to Waterman Things, a printed book where JJF shares his "waterman" secrets with fellow surfers. We were tasked to develop the digital and social manifestations of the field guide.

MOXI_brandidentity_mockup_brochure
MOXI_brandidentity_mockup_pledgecard
MOXI_brandidentity_mockup-envelope
MOXI_brandidentity_mockup-businesscard

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STUDIO/PERDUE

mail@matthewperdue.com / 530.615.8413
mail@matthewperdue.com / 530.615.8413
mail@matthewperdue.com / 530.615.8413