Nike Running Instagram

Hurley x J.J. Florence

Hurley x JJ Florence

Photo Editing & Assistant Shooting

Design & Illustration 

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PROJECT BRIEF
PROJECT BRIEF

Working with photographer Laura Austin we chased and documented the Nike Running digital team as they ran the 72-hour Hood to Coast relay race from Mount Hood to the Oregon coast. 

Hurley teamed up with pro surfer John John Florence to create The Field Guide to Waterman Things, a printed book where JJF shares his "waterman" secrets with fellow surfers. We were tasked to develop the digital and social manifestations of the field guide.

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