THE
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DATA

NIKE PHOTO COLLECTIVE

NIKE PHOTO COLLECTIVE

AN ART THESIS, BIOLA UNIVERSITY 2012
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EVENT

Biola University requires every art student to have a thesis...

The Nike Run Department held
a conference at their world headquarters introducing an initiative to rethink how Nike approaches photography and social media. I designed
this welcome packet for attendees to navigate the event at Nike HQ.

The Nike Run Department held a conference at their world headquarters introducing an initiative to rethink how Nike approaches photography and social media. I designed this welcome packet for attendees to navigate the event at Nike HQ.

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DATE OF SHOW

MAY 14 - 19, 2012

LOCATION

BIOLA UNIVERSITY

THESIS
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Information visualization is an emerging research field that aims to create comprehensive understanding of abstract data by creating powerful visual metaphors. It is a way that the modern world has learned to cope with incredible amounts of data that we have access to. Information visualization serves a very functional purpose in giving insight to the large amounts of data. However, this field has been furhter augmented by the design and art community in which data visualization has become an artistic expression. The term "information aesthetics" describes this blend of creative design and visualizing data.

What's so enchanting about this field of creativity is there are no confinements to your subject or data. So as my first exploration into the world of information aesthetics I have visualized the travelling of a soccer ball during the 1999 UEFA Champions League Final between Bayern Munich and Manchester United.

UEFA CL Final 1999
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STUDIO/PERDUE

mail@matthewperdue.com / 530.615.8413
mail@matthewperdue.com / 530.615.8413
mail@matthewperdue.com 
530.615.8413