Hulu Magic Cube

Interactive Design

While working at Good People LA, we developed an algorithm that translated users' moods into content recommendations on Hulu. We called it the Hulu Magic Cube in an effort to aid choice anxiety.

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PROJECT BRIEF
PROJECT BRIEF

While working at Good People LA, we developed an algorithm that translated users' moods into content recommendations on Hulu. We called it the Hulu Magic Cube in an effort to aid choice anxiety.

Hurley teamed up with pro surfer John John Florence to create The Field Guide to Waterman Things, a printed book where JJF shares his "waterman" secrets with fellow surfers. We were tasked to develop the digital and social manifestations of the field guide.

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© 2020 Matthew Perdue, Inc.

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