Rock the Socks
PACKAGING DESIGN
Rock the Socks is a benefit sock company that gives socks to those in need for every pair of socks you buy. They struggled to get brick-and-mortar stores to carry their socks because their label would not stand out against the competition. They came to me to design a sock label that would get noticed on a wall of competition by making a label that made a statement: These are not socks, they are an act for a better world.
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