Defiance Fuel creates optimized hydration products that fuel athletes. We rebuilt their brand identity, packaging, and website to better express their provocative spirit of boldness, goodness, and technical prowess. Their flagship product, Defiance Fuel, is a pH-balanced structured water that has been proven to hydrate faster and more thoroughly, resulting in a noticeable increase in athletic performance. We crafted an identity that can be seen in every shape, line, corner and angle, from the logo to the bottle.