For Your Consideration

Providence St. Joseph was one medical center in a region thoroughly populated by both world-famous and smaller, community-focused competitors. We needed to break out St. Joe from the crowded competition in Hollywood, a typically more creative and discerning community that healthcare advertising is often too sterile for.
We ditched tired conventions of healthcare marketing and set our own conventions, based in the language of Hollywood's awards season, that would better capture the imagination of the most creative and discerning community in the country.

LA Restaurant Week is a bi-annual event organized by LA Tourism, where hundreds of LA's best restaurants offer pre-fixed menus at great prices to entice hungry Angelenos and prospective tourists alike to try new spots for their brunches and date nights. I art directed and designed this digital campaign to raise awareness that Restaurant Week is actually two weeks long.