Maria's Cheesecakes

Hurley x J.J. Florence

Hurley x JJ Florence

Branding, Custom Type

Design & Illustration 

mariascheesecakes_remastered_final_gold-06
PROJECT BRIEF
A brand identity refresh for Istanbul's hottest cheesecake establishment. The new logo was earmarked to capture the quintessential spirit of the Anatolian peninsula, the land where this Cheesecake empress reigns.

A brand identity refresh for Istanbul's hottest cheesecake establishment. The new logo was earmarked to capture the quintessential spirit of the Anatolian peninsula, the land where this Cheesecake empress reigns.

Screen Shot 2019-01-21 at 4.33.16 PM
Marias_Outline

Script typeface redrawn from scratch

Asset 1@3x

Friz Quadrata TT Regular

FrizQuadrata_white
MariasCheesecakes_Symbol_01

Lone "M" able to be used as a mark