Quickbooks Priority Circle
Hurley x J.J. Florence
Hurley x JJ Florence
Typography & Branding
Design & Illustration
PROJECT BRIEF
PROJECT BRIEF
Priority Circle is Intuit Quickbook's premier membership for their platform. To distinguish this membership and elevate it from the default Quickbooks brand, we developed this sub-brand.
Hurley teamed up with pro surfer John John Florence to create The Field Guide to Waterman Things, a printed book where JJF shares his "waterman" secrets with fellow surfers. We were tasked to develop the digital and social manifestations of the field guide.
I helped refine the design of the monogram. Making sure it looks perfect, large or really small.
I helped refine the design of the mark once selected. Making sure it looks perfect, large or really small.
I helped refine the design of the mark once selected. Making sure it looks perfect, large or really small.
We were tasked to explore how a simple login can be branded to form an exclusive user experience from the start.
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