Quickbooks Priority Circle

Hurley x J.J. Florence

Hurley x JJ Florence

Typography & Branding

Design & Illustration 

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PROJECT BRIEF
PROJECT BRIEF

Priority Circle is Intuit Quickbook's premier membership for their platform. To distinguish this membership and elevate it from the default Quickbooks brand, we developed this sub-brand. 

Hurley teamed up with pro surfer John John Florence to create The Field Guide to Waterman Things, a printed book where JJF shares his "waterman" secrets with fellow surfers. We were tasked to develop the digital and social manifestations of the field guide.

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I helped refine the design of the monogram. Making sure it looks perfect, large or really small.

I helped refine the design of the mark once selected. Making sure it looks perfect, large or really small.

I helped refine the design of the mark once selected. Making sure it looks perfect, large or really small.

QB_PC_SignIn

We were tasked to explore how a simple login can be branded to form an exclusive user experience from the start.

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© 2020 Matthew Perdue, Inc.

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