South Coast Theater

Rivian revived a 1930's movie theater in Laguna Beach as one of its flagship spaces where guests can come experience electric adventure vehicles, grab a coffee, or enjoy community movie screenings with friends. 

Working alongside architects, interior designers, and artists, I designed and managed the production of the environmental wayfinding and experiential graphic moments of the space, as well as develop and create opening day giveways.

Sr Director of Spaces – Liz Guerrero
Associate Creative Director – Nina Masuda
Senior Design Manager – John Maestas
Experiential Design Manager – Matthew Perdue

Matthew Perdue
Designer & Art Director