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Put your Profile on The Line

A web-based "pick 'em" game where NFL fans can challenge their friends for chances to win tickets to Superbowl LI. Working closely with UX Designer Katasi Kulubya to design the user experience and user interface for this brand activation. The UI was designed with a mobile-focus to let NFL fans play on their phones while on the couch during gameday.

2017
UI/UX
Art Direction

Working with Innocean & Made in Haus

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Matthew Perdue
Designer & Art Director

©2024 Matthew Perdue, Inc.