Hyundai x NFL

UI & UX DESIGN

A web-based "pick 'em" game where NFL fans can challenge their friends for chances to win tickets to Superbowl LI. I worked closely with UX Designer Katasi Kulubya to design the user experience and user interface for this brand activation. The UI was designed with a mobile-focus to let NFL fans play on their phones while on the couch during gameday.